1/8/2024 0 Comments Digital media kit websiteHow you make your media kit will mostly depend on your audience, industry, and bandwidth. Media kits can be interactive and over-the-top or static and basic-there’s no right or wrong way to do it. You now know why a media kit matters, but how do you make a media kit that the press will love (and find)? Fortunately, you likely have almost everything you need already-now it’s just about including the right elements and packaging them together nicely. How to Make a Media Kit in 2022 (Everything You Need) If you don’t have a media kit, you lose command from the get-go. Public relations is all about telling and controlling the story. If they can’t find it, they’ll have to turn to Google to piece together the data and assets they need-and now you’re at the whim of the search engine. Trust us-the first thing a writer will look for when writing about a business is their press kit. They could possibly use (and this happens more often than you’d think) an old logo and outdated information about your brand.Ī media kit prevents this catastrophe from happening. If a reporter or blogger is desperate to ship a story, they might not do their due diligence in finding the proper logos, taglines, statistics, and graphics. It’ll save you (and reporters) valuable time and energy-and that’s sometimes the difference between landing a story and getting cut from the publication.Īnother benefit is brand protection. With this handy-dandy resource, you can automate your PR processes instead of constantly responding to one-off emails and phone calls. An excellent way to approach it is to consider what assets a reporter would need to flesh out a story and make those quick and easy to access.” Why Every Brand Needs a Media KitĪ media kit helps you land press coverage while you sleep (often literally). If you want to go above and beyond, add stats and research both about your company and the industry you’re serving. Things to include could be executive headshots and bios, stock images or videos of your team and facilities, company logos and style guide, a company timeline, and brief company history. “As you grow, you can build it out on your website. Just ensure it’s organized and labeled well. “For most companies, something simple is perfectly fine-a sharable, non-editable Google Drive or Dropbox folder will suffice. “As newsrooms shrink, it’s on PR pros (and newbies) to make the job of reporters as easy as possible, especially if earned media coverage is going to be a focus,” says Spencer Anopol, senior public relations manager at DigitalOcean. Keeping this in mind will help you build a no-fluff media kit that the press loves to use. Yes, a media kit has incredible benefits for your brand (more on that in a second), but remember its purpose-making news media’s lives painless. That’s it-that’s the entire point of a media kit. Give them everything they need to know about your company to publish a high-quality article that makes them look good. The purpose of a media kit is to make reporters’ and bloggers’ jobs as easy as possible. Media kits can be responsive pages on your website, downloadable PDFs, presentation decks, or even a Google Drive or Dropbox folder (yes, really). Sounds like a lot, right? More isn’t always better, though, which is why we’ll guide you through the essential elements later in the “How to Make a Media Kit in 2022” section.
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